Desire by Profusion Hair

Desire is a specially formulated hair care range to maintain synthetic wigs, braids, weaves and hair pieces. We wanted to create a brand that truly reflected the slogan “Simply Gorgeous”. 

A funky range of hair care products were created. 

The intention was to create a brand that women connect to, using real soulFULL women, not airbrushed models, curvy, natural, simply gorgeous women who eminitate the true brand values from the inside out.