Desire is a specially formulated hair care range to maintain synthetic wigs, braids, weaves and hair pieces. We wanted to create a brand that truly reflected the slogan “Simply Gorgeous”.
A funky range of hair care products were created. I worked on the the brand creation and packaging. Nix, my head designer, created the brand items for retail.
The intention was to create a brand that women connect to, using real soulFULL women, not airbrushed models, curvy, natural, simply gorgeous women who eminitate the true brand values from the inside out.
Logo creation, stationary, packaging, retail point of sale materials, posters, banners, social media and the website is currently in the making.